Everyone knows that developing a content strategy is essential for content marketing success. Well, just about everyone. According to recent survey of people who subscribe to The Content Strategist, 98% of senior marketers believe strategy is important. So how are marketers turning that belief into action?
While it’s clear everyone believes in strategy, not everyon’s taking the necessary steps to develop a strong foundation for their content. 83% of marketers have a content strategy, and of that total, only about half have it officially documented (meaning it’s not just a nebulous concept that lives in their team’s heads). Having a documented strategy that’s actionable, and tied to key metrics, is critical for marketing success, as the survey showed.
There’s a lot of room for improvement – and that’s not even accounting for the fact that the respondents likely have a stronger grasp of content strategy than the average marketer. CMI’s 2016 study, for example, showed that only 37% of marketers have a documented content strategy. For more insight into the state of content strategy, check out the infographic below.
This post was first published on the Digital Information World blog.
Article Source : https://www.socialmediatoday.com/news/the-state-of-content-strategy-infographic/511609/