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Reaching Parents on Pinterest [Infographic]

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Pinterest can be a great tool for planning, and great for driving purchase intent among its 200 million active users. But did you know that Pinterest also reaches 40% of parents in the US, and 52% of parents-to-be?

That’s according to Pinterest’s latest research report – to get a better understanding of how and why parents use their platform, Pinterest commissioned a study, finding, among other things, that:

“Pinterest has become an indispensable resource for parents: some 81% of parents on Pinterest say they could not live without the app.”

Pretty interesting stats – you can check out the full ‘Parents on Pinterest’ report here, or check out the infographic below for more info.

Article Source : https://www.socialmediatoday.com/news/reaching-parents-on-pinterest-infographic/516787/